The Tools

Here is where I keep a list of the things I use on a day to day basis. That is quite different from a list of all the crap I’ve bought over the years to build and promote websites. It’s a lot shorter.

It’s similar to the kitchen. Everyone has an “appliance graveyard” where the breadmaker, and that giant mixer and all the other gadgets go to die. But a good knife and a couple of cutting boards get used everyday.

I am only going to list my knives and cutting boards here. Most of the dreck on line not only won’t really help you it will distract you, and keep you from doing actual work – which is where the money is. Some of the links below are affiliate links.  I will get paid if you click on them and then buy the product or service. Harsh, I know.

You can download WordPress here (but I recommend installing through your hosting  CPanel).
Free Themes:

Recommended Premium Themes:

Rock solid, clean child themes on a legendary framework. Some of the biggest sites on the net run on StudioPress themes. Great support, extensive documentation, and custom plugins. Grabapple runs on the Genesis WordPress Framework, with the Eleven40 Pro child theme.


TrafficPlanet Hosting
Fast, fast, fast, and great customer service to boot.


Hosted Store Systems

One of the fastest growing companies in the US. Huge set of ready to roll store templates and easy to set up. Best bargain online in terms of bang for the buck. Cutting edge software.

Easy to use – you can get a store up in just a few hours.


The Grabapple Guide to E-commerce
Comprehensive guide to basic e-commerce setup via WordPress and other free software. Detailed information and best practices for day-to-day e-commerce business operations. Includes ebook and sample site. See how a long time e-commerce pro runs things, and build a small site using the detailed step by step tutorial.

Grabapple Guide 2.0 – Coming Soon!

My Favorite Tools


Incredible free utility from the guys at Piriform. Completely wipes browsing & program use history from your computer, including the DNS cache. Includes better program uninstall utility than Windows 7. Registry cleaner to remove left behind junk from uninstalls.  Drive wiper includes choice of wiping entire drive or free space only – and it has not only the NSA 7 pass technique, but 35 pass Gutman. If you are going to sell a PC, install this first and clean it up.

KeyWord Researcher
Scrape Google like crazy and get hundreds of unique keywords – that people are actually searching for!