The Grabapple Guide to Ecommerce

grabapple-guide-sidebarWritten in 2011, the Grabapple Guide encapsulated pretty much everything I knew about ecommerce at the time. While most of the content is still relevant – some of it surprisingly so – in other areas it needs an update. I have learned a lot in the past three years. Running a multi-site ecommerce business day to day forces you to learn new things and change techniques to adapt.

The Grabapple Guide 2.0

Accordingly, I am putting together an update. The new Grabapple Guide will be a course in every sense of the word. It truly is the Ecommerce Core Curriculum. (Yes, I know that’s a pun, and yes, I did it on purpose.) The new Guide will be delivered in multimedia format with a formal lesson plan.

Current feature list (subject to change):

  • Video Instruction – “Over the Shoulder” screencasts as well as lectures
  • PDF Lesson Transcripts, and audio files
  • Mindmaps illustrating task sequences and project flow
  • Downloadable checklists
  • Progress Reports
  • Certificate of Completion

It’s a bear to put together, but coming along nicely, and I plan to have it available soon.

So what about the original Grabapple Guide?

It’s a fantastic resource for anyone wanting to start an online business. You can still start with just the original Guide and build your own WordPress ecommerce site, find suppliers, ship product, and run a real business you can be proud of.

I am offering it for just $7.00

That’s right – this thing sold over 1500 copies at prices up to $47.00, and you can get it for 7 bucks.

I’m not doing this because I’m a nice guy. I have an ulterior motive. I’m hoping that when the new guide comes out, you’ll upgrade – at a reduced price – and get the new course.

In fact, if you buy the original guide for $7.00, I’ll send you a $20.00 coupon towards the purchase of the new guide, AND offer it to you at a reduced price!

What about people that bought the original Grabapple Guide?

Those people are awesome, and they’ll get a credit for the full amount of their purchase, and then some, towards the new guide.

So here’s my low key pitch for the original guide:


 The Grabapple Guide 1.0


Are you tired of working for other people?

Are you ready to strike out on your own, but you want to do it safely, and not risk what you have?
There is a way to start making a second income without breaking the bank, or giving up your job.

Are you already working online and looking for a new revenue stream?

Maybe you’re doing OK, but wondering when Google will bring the hammer down on your AdSense and affiliate sites. What if those sites also had a real shopping cart and real products on the home page?

You’ll be amazed to see how much quality content actually selling product on your sites will generate. Do it right, and you can become THE authority in your market. I’ll show you how. Why not run a real site that you can be proud to show your friends and family, and that has tons of real, original content?

The search engines are looking for unique, relevant content to rank highly…

Why not give it to them?

The Ultimate E-Commerce Book

  • Start out on the right foot, with a legitimate site full of great informationultimate e commerce book and products for your visitors – and the search engines!
  • Get going with almost no investment.
    If you can afford $10.00 per month for hosting, you can have an e-commerce website.
  • Learn the basics – and advanced techniques – from an e-commerce professional.
  • More than just a “site-building” tutorial – the Guide is full of detailed info to lead you through the day to day operation of your own e-commerce business.
  • Build a simple e-commerce website using WordPress and free plugins.
  • Learn how to leverage your product info to create tons of relevant original content for free.
  • Put together a low-overhead e-commerce website and run it properly.
  • Benefit from my 15 years of experience online and avoid the mistakes your competition will be making.
  • Avoid fraudulent orders.
  • Understand dropshippers, distributors, shipping and customer service.

What’s in the box?

Book 1 covers starting and running an e-commerce business:

Chapter 1: Introduction
Chapter 2: Business Structure
Chapter 3: Business Operations
Chapter 4: Product
Chapter 5: Pricing
Chapter 6: Suppliers
Chapter 7: Shipping
Chapter 8: Customers
Chapter 9: Competition

Book 2 takes us from creating content through building a complete website with a shopping cart, to initial promotion and SEO.

Chapter 10: Content Creation
Chapter 11: Domains and Hosting
Chapter 12: Website Tutorial
Chapter 13: Marketing and SEO

e commerce tutorial websiteWorking Demonstration Site with Functional Shopping Cart
Includes multiple post types, featured posts, affiliate products, shopping cart products and more. We give you step by step instructions, and walk you through the entire process so you can duplicate this site yourself. The demo site itself includes even more e-commerce info and tips. This is the step by step ecommerce tutorial you have been looking for.


How about a look inside?


The Grabapple Guide is absolutely the best I could do. I’ve put my heart and soul into it, and done my best to make it informative and fun to read. Included are all the tips and tricks I’ve picked up in over 15 years of running e-commerce sites.

I took the time and spent the money to do it right. You’ll find a clickable menu and functional bookmarks to make it easy to read and use as a reference. It’s professionally formatted and full of annotated screen-shots.

So where are the inevitable testimonials?

Here’s a pretty good one:


satisfaction guaranteed100% Satisfaction Guaranteed

Once you buy it, keep it for 30 days – read it through, build the demo site, take full advantage of all the information inside. If you still feel that I didn’t deliver – a full refund is only an email away.

seven dollar buy buttonSince we released the book, we’ve sold over 1,000 copies and some of our customers are already telling us about how their stores are making money. Why not join them and build a site Google will love – a genuine E-commerce site!

I’ve been getting some really nice feedback on the book, and from people who know what they’re talking about:

From ZenDuckDave:

Firstly, wow!
This is the most beautiful e-book I have ever seen. It reads like a dream and is formatted to perfection.
Each page is a thing of beauty in its own right and looks stunning. A flawless design and a perfect layout was a joy to read on my iPad.

If you are interested in running an e-commerce site then this is absolutely the guide you need. It walks you through every facet of it from finding suppliers, drop-shipping, to running you through site set-up, layout and just about anything else that you would like to know.

If you want to cut out the middleman and increase your profits then this is the way to do it. It tells you how to do it in a clear and concise way.

That’s it. I am not going to give a long review as there is no need. If you want to learn e-commerce with no hassle and learn it by reading something that is a work of art in its own right then this is for you. Learn from someone with over 15 years of experience who REALLY knows what he is talking about.

p.s I get no recompense or affiliate commissions for this, I merely received a copy for review. Good job Daveh

From Lando:

Confused about the difference between an E-Commerce website and affiliate marketing?

If you want to find out, this is the course for you.

The guide is split into 2 parts. Part one deals with the business side of e-commerce. Part two is a walk through of creating an e-commerce website.

I love making websites and have been reading the Grabapple guide and building my first e-commerce site all weekend. It has been great fun :) I’ve learned a few tricks that will benefit my affiliate sites too.

As (Zen Duck) Dave says, the production values on the Grabapple Guide are amazing. It looks pure quality. Then when I started reading, I realized just how much knowledge Daveh has in this area. The “About the Author” section at the start sign posts that Daveh is proud of what he has accomplished and also that he knows his stuff…

[Edit: One other thing I forgot to mention is that Daveh takes great care to show us how to set up an e-commerce site using only FREE resources, e.g. themes and plugins. I thought this was pretty neat!]

One more time, here’s what 7 bucks gets you:

  • The Original Grabapple Guide in both Kindle and .pdf formats
  • Step by Step Instructions on building your first Ecommerce site, with working example.
  • Your seven dollars gets you a $20.00 coupon to use towards the new Grabapple Guide 2.0
  • Special discounted pricing on the all-new Grabapple Guide 2.0 course

seven dollar buy button